top of page
ROB BARRABEE
PPV.COM
When Comcast, Charter, and Cox needed an all-new, all-digital destination for pay-per-view events, they approached a small group of us at iNDEMAND, and PPV.COM was born.
My creative team built the entire PPV.COM brand from the ground up, establishing a full brand identity across web, apps, social, paid media, and email.
In less than four years, we scaled the platform to 350,000+ email subscribers and 350,000+ social followers, delivering 200M+ impressions and 8.5M+ engagements.
In terms of revenue, PPV.COM regularly outperformed the linear PPV platforms of its owner companies (Comcast, Charter, and Cox). It became the cable industry's largest PPV moneymaker in under four years.
bottom of page